The importance of using proven traffic generation techniques

traffic generationWhen it comes to getting more visitors to website the most important things to remember is that the strength is not in big numbers, it is in the quality of traffic you receive, as well as the methods you use to generate it.

There are literally hundreds of ways that you can drive traffic to web page. In fact, you could spend a lifetime trying one tip, trick or technique after another, without achieving your desired results, because there are new methods developed all the time.

Bottom line, if you want to achieve real and sustainable results then you should focus your attention on proven effective techniques that work and save the new tricks and trends for when you have free time to experiment.

The first technique we are going to discuss is one that anyone with a website should always employ and that is search engine optimization, commonly referred to as SEO.

This method has been a proven to work for every type of website ever since the search engines started listing and categorizing web pages in directories. It entails making your site search engine friendly and easy to find.

For this it work, you should focus your attention on at least one of three major search engines, Google, Yahoo! or Bing. I say one, because each one of these three have different parameters for organizing their links. It’s important to become familiar with their different requirements if you want to attract as much (free) traffic as possible.

Out of the three, Google is the most popular. Since Google is a context based search engine (which means it ranks content-rich websites higher), you can use simple methods to improve your PageRank.

Research keywords related to your site topic, and then use them strategically in your content. Google ranks web pages based on the number of currently popular keywords it contains. Just be careful, because they also frown on too many keywords (stuffing) on a single page.

Apart from using good keywords, the overall content is important too. A good rule is to include at least 250 words of content on every web page so that Google will index it.

The content should be updated regularly as well. Google is looking for dynamic content that provides value to the reader. Content that is fresh and relevant is attractive to visitors and that leads Google to believe that it should be ranked higher.

One thing that all search engines have in common is that they keep track of the amount of visitors your site receives, so according to them, the more visits the more value. That is what make SEO a solid strategy that shouldn’t be ignored.